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Posalux AG, marketing, 2019

What is our value proposition for our SACE products?

In 2018, Think2Make supported Posalux’s business development team in improving the marketing strategy for its SACE technology (Spark Assisted Chemical Engraving). In other words, we defined a unique selling proposition to stand out from the competition: in marketing, the USP.

Workshop with Posalux

The steps to create a powerful USP are:

  1. analyse the market and trends
  2. analyse competitors’ exclusive features
  3. identify your own strengths
  4. research buying motives
  5. identify potential
  6. define exclusive features
  7. formulate the USP
  8. keep the exclusivity alive

A USP shows what makes a product unique for its target group and gives it a clear position in the market.

  • Posalux value proposition workshop
  • Posalux value proposition workshop
  • Posalux value proposition workshop
  • Posalux value proposition workshop

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