François H. Courvoisier and Sedat Adiyaman, foreword by Jean-Claude Biver, Alphil, 2024 (in French)
Célébrer l’échec !
For entrepreneurs and professionals: turn your future fiascos into successes.

What if failure became useful?
Most management books focus on success stories. But what about failures? Can we make something positive of them, rather than hiding them or dwelling on them endlessly?
Drawing on their experience as trainers and managers, François H. Courvoisier and Sedat Adiyaman wrote a book about the beneficial consequences of professional failure. They draw on academic literature and the business press, and above all on the original accounts of twelve Swiss entrepreneurs and managers who experienced failure and learned lessons from it to bounce back.
Fluid and practical, to be read in several sittings, the book helps you understand what mistakes and failure mean, overcome them through the experiences of other entrepreneurs, then analyse and act on your projects and career.
Inside the book
12
original accounts
Swiss entrepreneurs and managers talk about a failure and how they bounced back (new edition, 2024).
5
reflection steps
A tool to turn your failures into successes without paying too high a price.
40+
quotes
What famous people think about failure.
Order the book
In print (122 pages) or as an e-book (ePub and PDF), from the publisher Alphil. The printed book is also available in bookshops. The book is in French.
ISBN 978-2-88950-244-8
In the press
- ArcInfo Un guide explique comment faire de l’échec un ingrédient de la réussite
- Canal Alpha On a tous échoué et c’est tant mieux !
- Gepfor Célébrer l’échec… pour éviter de futurs fiascos !
- Migros Magazine L’essai et l’erreur font partie des apprentissages
- Swiss Engineering Célébrer l’échec : transformez vos futurs fiascos en réussite
The authors

François H. Courvoisier
Honorary professor at HES-SO, Haute école de gestion Arc in Neuchâtel. He practised marketing in business before teaching it and has published many books on watchmaking and cultural marketing.

Sedat Adiyaman
Director of Think2Make and Coworking Neuchâtel. He studied industrial design and business processes. “Author of many failures”, including the book Faire.
A talk about failure?
Sedat speaks in companies and at events about the book and the culture of failure.
Or write to connect@think2make.ch. Reply within one business day.
