The challenge
A product’s packaging is at the heart of the decision to buy.
FELCO asked Think2Make to imagine the future packaging of its flagship products.
How it worked
1
Study
Anthropological observation, user interviews and innovation workshops.
2
Extraction
Several working sessions to refine the ideas.
3
Selection
A participatory final selection with FELCO staff and outside experts.
The result
Some twenty people contributed to the future packaging of the FELCO 2. The solution took the form of a prototype that meets customers’ wishes, the company’s needs and logistical constraints, chosen from more than 20 designs.
“For our future packaging, we contacted Think2Make. At first, it seemed to me that their team didn't have much experience in this domain. However, they proved us that their approach has no limits when it comes to different fields and that they are efficient no matter what. They reunited the whole committee working on the project, as well as their external experts from divers industries. Thanks to their method, they proposed us incredible prototypes of packaging and a final solution that was retained among 20 designs. They showed a lot of creativity.”
