• Failure is not a fatality

    At think2make we’re talking a lot about failure right now. Not because we’re particularly fond of the game or because we’re particularly good at it. But because Sedat Adiyaman, CEO of the company has published a book with François Courvoisier entitled, Celebrating Failure. Finally, all these discussions about chess made us think and that’s what…

  • Celebrating failure !

    Celebrating failure ! … That’s a provocative title, when we usually celebrate success! In most management books, entrepreneurial successes are highlighted, as well as methods and tools to get it right the first time. But what about failures? Can we turn them into something positive if we eliminate the need to hide them or dwell…

  • Lateral thinking, thinking out of the box

    Thinking outside the box, lateral thinkers, two terms you have surely heard or will hear soon. But what do we mean by this? Why think outside the box? What can it do for you? The birth of a concept The concept of lateral thinking was democratized in the 1960s and theorized in 1967 by Edward…

  • Serendipity or the art of finding when you are not looking

    Have you ever heard of serendipity ? This word that my spell checker doesn’t know defines a concept that we all or almost all knew. Definition Serendipity is defined as “the conjunction of serendipity that allows the researcher to make an unexpected discovery of greater importance or interest than the object of his initial research,…

  • Fundamentals of Intellectual Property

    Here it is, the idea that will make you the next Steve Jobs, Jeff Bezos or Madam CJ Walker. Let’s take a look at intellectual property rights to protect your idea and your business. Can you protect an idea with intellectual property? NO, YOU CAN’T. Let’s make one thing clear, the idea of the iPhone…

  • The flow state, good or bad thing?

    You may have already read in a LinkedIn post or heard in a Ted talk the term flow state. But do you know what the flow state is and how to reach it? What is the flow state? The flow state is a concept developed by Mihály Csíkszentmihályi in 1990 in his book Flow: The…

  • Social innovation: a complicated definition for a simple concept

    We have already mentioned in a previous article that there are several types of innovations. We then focused on the types of innovations according to their impact on the market (creation of new markets, diffusion of the innovation…). In this article, we will study what is called social innovation, which is often opposed in the…

  • Persona, how to create it?

    The persona is an essential tool in Design Thinking, and its purpose is to help us define who exactly we are talking to. During the Design Thinking process, we seek to solve a problem, whether it is for our clients or our team. We still need to define the profiles of the people for whom…

  • Workplace to be creative

    Creativity has become an essential element of productivity and well-being in business. Contrary to beliefs, creativity is not innate, but can be influenced by many elements, including the workplace. Définition Organizational creativity is the result of two types of factors: intrinsic factors and extrinsic factors. Intrinsic: are considered intrinsic factors individual character trairs, motivation, value,…